Our Brand
AS CUTE AS IT IS GOOD
CRUELTY-FREE K-BEAUTY
Kaja (pronounced "kah-jah," meaning "let's go" in Korean) is K-beauty for everyone, all skin types and skin tones.
From adorable packaging on the outside to sensorial formulas on the inside, We create made-to-play products packed with Korean innovation that go where imagination takes you. Kaja provides playful products from different perspectives so that consumers can make makeup easy and fun.
![](http://kaja-us.myshopify.com/cdn/shop/files/kaja-aboutus14_e860ad23-3089-412b-878c-aa82233bdaf4.jpg?v=1647015846)
![](http://kaja-us.myshopify.com/cdn/shop/files/kaja-aboutus8-mobile_fcda2dbb-2d38-45d5-9bad-91d223db0557.jpg?v=1647015869)
EXCLUSIVELY AT SEPHORA
We launched Kaja with Sephora in 2018. We are the only K-Beauty makeup brand at Sephora today.
![](http://kaja-us.myshopify.com/cdn/shop/files/kaja-desktop13_f680869e-154b-4ce9-b8a8-74fd0fc5c06b.jpg?v=1647015879)